Social Media Strategy for Directors

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Giving directors the tools to meet the strategic, cultural and organisational challenges posed by the rise of social media.

What to expect

  1. Key trends in social media and their implications for the culture and structure of your organisation and specifically your role as a director.
  2. Up-to-date case studies from a wide range of industry sectors, illustrating how different organisations are responding to the challenges and opportunities posed by social media.
  3. A review of the organisational, commercial and brand management models that are being deployed by organisations that are thriving in this new world.
  4. An analysis of a variety of planning techniques and tools that will help you and your organisation adopt a strategic approach to the use of social media.

Service objectives

  1. Help your organisation embrace what is arguably the most significant shift in technology and stakeholder behaviour that has taken place in the past 100 years.
  2. Protect the reputation of your brand and business within the social media space.
  3. Adopt a strategic approach to social media, across all of your key internal and external stakeholders.
  4. Use social media as a powerful and positive change agent within your organisation.
  5. Leverage the power of social media to deliver rich sources of customer data and real time research.
  6. Develop effective internal social media policies.